The straight truth about web hosting

Maybe you’ve recently become an entrepreneur. You’re starting a business, to make money online or offline. The first thing you need is a website. Duh! Everyone knows that. Or maybe you’ve already got a business or a project and you need a website for it. And you might need a domain name and web hosting too.

And you’ve googled “what is the best web hosting” or something like that, and there’s a ton of hype-y and sketchy results trying to vaguely steer you down a particular path, and it just doesn’t feel right.

It feels like you’re reading dishonest opinions, and that you might pick the wrong web host and regret it. And you worry that you might overpay, or do something wrong in the setup. Or waste a lot of time trying to figure it all out, when you just want to be done with the website part and move on to your actual business/project.

News flash: those other pages are hype-y and sketchy, and that’s why I built this website — to cut through the bullshit and give you the straight truth on how to get a domain name, how to get laser fast & reliable web hosting without paying more than you should, and how to quickly install a basic website that serves your needs. My goal is to help you pay only what you should, keep the control in your hands, and not take forever doing it. So that you can move on to bigger & better things.

I don’t have anything to sell you on this site. I really don’t. Nothing, nada, zilch. I don’t have a $2,997 revolutionary make-money-online course to offer you, sorry. I don’t have a coaching/mentoring/mastermind program that will lighten your wallet either.

What I do have is direct, no-fluff, straightforward step-by-step guides based on my expertise. And some accompanying videos, if you’re into that. My aim is to help you cut through the hype and the BS — so that you can benefit from my years of experience and save time & pain, and get to the straight truth about domains, hosting, and websites.

And I want you to actually take action instead of just reading about it — so I write about getting past those mental hurdles and fears (and my own struggles with it) on the Taking Imperfect Action blog.

If you’re still reading this, I hope you’re starting to see that honesty and authenticity is my “game”. Hope that’s yours too. My goal is for this to be the realest mother-effing site on the internet.

I support myself financially as an affiliate, so I get a commission if you buy through one of my links, but please understand that I only recommend services and products that I personally use and love — not because they pay a lot. If I was only about the money, I’d recommend Bluehost because they pay their affiliates the most. But I don’t recommend them, because they suck (here’s why). I feel strongly that I’m different from most affiliates, and I feel really good about what I recommend. If you’re interested in learning more, please read my personal commitment to ethics. And as always, you’re not obligated to click any of my links (although I hope you do), you’re welcome to just Google the companies instead.

Who is Billy?

Look, I’m nobody special. Well, my mama thinks I am, but that’s beside the point.

I’m not going to pump myself up and post photos of myself standing next to a fancy European sports car, or relaxing in a private jet. Mostly because I don’t have those things. And actually neither do the Instagram/gurus who do post those photos — they rent the cars and the jets to promote an image.

Here’s my image:

  • I’m a regular dude, who happens to have been building websites since the beginning of the Web. Way back in 1996 I built my first website and started a web design company with my wife.
  • I’ve built dozens (hundreds?) of websites since then, across many different platforms like WordPress, Drupal, and ClickFunnels.
  • I have oodles of experience with hosts like Bluehost, Dreamhost, Siteground, Cloudways, and probably some others that I forgot.
  • Ergo, I like to think I know my shit.

I’ve also been fortunate to enjoy a moderately successful professional career in digital advertising and marketing, working at such companies as AdRelevance,, Razorfish, Expedia, and Mixpo.

I was born in Haiti, lived most recently in the Seattle area, and recently I moved to Costa Rica permanently with my family. Along the way, I managed to survive in Indonesia for five years as an English teacher.  Ask me about any of that, if you’re interested!

More than anything, I like to think I’m a real person. I’m trying really hard to be open and honest and authentic with this site, and I hope that resonates with you. I’m trying to do something different, I’m trying to be helpful, and I hope you find my content useful. If you need some help, that’s what I’m here for — don’t hesitate to shoot me an email anytime at and I’ll reply.

  1. You can pay a “web guy” or a website development agency a ton of money to build you a site, and then you’ll pay them a hefty amount every month for hosting, OR
  2. You can try to figure it out yourself, and save some money

If you’ve got the cash to go with Option 1, and you don’t mind paying more to have someone else figure it out, then more power to you and no judgment.

But most of us fall into Option 2: we’d like to figure it out ourselves. And here are some added benefits:

  • you maintain control of your site and aren’t held hostage by anyone
  • you pay only what you should

If you’re starting a new business or a new project, everyone knows you need a website. Duh. But it’s not always clear how to get started, even if you are technically-minded, and there’s a whole lot of BS on the internet in the guise of ‘helpful articles’ which are really just designed to pawn you off to specific vendors so that the website owner can get a commission.

This website is designed to help you sift through the nonsense and hype